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Special Thanks To Yuko Ohigashi
of Japan for generously allowing use
of her original, copyrighted
compositions on our site!
Copyright (c) 2001
Yuko Ohigashi. 
Used with permission.

Marketing!

Mental health professionals most often market their own practices independently.  This allows control of marketing techniques, but may result in lowered availability of advertising dollars and prospective client outreach. Some mental health professionals do not enjoy marketing, instead preferring to concentrate on counseling, but understand this is a vital part of practice building unless utilizing services of a professional marketing agency.

Mental Health Professionals may want to outline marketing plans to address: 1/Areas of specialty, 2/Areas of counseling interest, 3/Available areas to market, 4/Available resources, 5/Available $$$.

The following list includes books which provide excellent information, marketing publications and groups which are professional marketing groups, knowledgeable about methods which work and which don't, targeting audiences, costs of area advertising and business public relations.  You may order these by contacting the web-site, telephone numbers or address listed.  For a fee or commission, marketing groups offer their expertise for professional and public relations development. (Also see "Professionals Page" for links to their web-sites...click on logos below to reach businesses by email).

Please mention you found these resources from our web-site, as some may offer special discounts.

Additional Resources:

"The Art of Customer Service"
(A business born of frustration dealing with the insurance industry, Nancy Friedman and her team provide a wide variety of tools to help professionals generate customer satisfaction and build a business!  Test your own customer service IQ and register for a free issue of their publication by visiting their web-site www.telephonedoctor.com or call 314-291-1012 for more info. Even their web-site will make you smile!.  A second web-site of theirs to check out is www.customerservicetraining.tv )

"The Business of Consulting"
(Excellent book which offers a wide variety of practical ideas to build a business. Order by calling 1-800-225-5945) or on web-site www.josseybass.com & www.pfeiffer.com  

"The Advantage" 
(A publication published for Microsoft Corporation by the Atlanta Small Business Monthly.  Address: 6129 Oakbrook Parkway, Norcross, GA 30093 or 770-446-5434, fax 770-446-3970).  email: asbm@bellsouth.net  

"Marketing For Dummies"
An entertaining, easy-read with excellent ideas by Alexander Haim (IDG Books, oftentimes available at Office Supply stores or by calling 1-800-762-2974, Web-sites http://www.idgbooks.com IDG Books or http://www.dummies.com Dummies Press Web Site)  ISBN 1-56884-699-1)

"Guerrilla Marketing Excellence: 500 Golden Rules for Small-Business Success"
(For those serious about marketing by someone with a wealth of experience.  By Jay C. Levinson, Houghton Mifflin Company, 215 Park Avenue So. NY, NY 10003, ISBN # 0-395-60844-9.  Usually available at local book or office supply stores.  Mr. Levinson has also published other marketing books which contain valuable information as well.) 

Promotional Materials (cups, hats, pens, bags, key rings, apparel, trade show, gifts, magnets, etc.):
Morgan Business Solutions, Inc. (210-342-7953, fax 210-342-4270 or toll free 1-800-460-7953)  Thousands of promotional & marketing materials at competitive prices. 
99 Dogs: (t-shirts): design your own t-shirt: Design your own shirt at 99dogs.com

 Get FREE business cards for your business or personal use! These are premium quality, full-color cards you can easily design online. FREE reorders too! Click here.

Logo Lab 1-800-logolab http://www.logolab.com (participate interactively in logo creation via internet, trademark search, logo design, packaging services available) 
Dove Resources Center http://www.workintees.com (1-800-443-9523) T-shirts w/special personalization
National Pen http://www.pen.com (1-800-854-1000)
Positive Impressions:  http://www.positiveimpressions.com   (1-800-895-5505)
4Imprint: (1-877-446-7746) ("Guarantee lowest prices & on-time shipments")
Go Promos http://www.GoPromos.com/n2m (1-877-446-7766) 10% off first order 
Creative Marketing http://www.MyLogoSource.com (1-800-347-9032) 
Stitches (apparel w/logos) http://www.stitchescatalog.com (1-800-962-2699)
E-Promos  http://www.epromos.com  (on-line orders, no telephone #listed, run specials on site)  GNP
Specialties http://www.gnpValues.com (1-800-401-6000 for catalogue) 
Promo City http://www.PromoCity.com (1-8-Promocity) Access to over 500,000 products 
Crestline http://www.crestline.com (email info@crestline.com) 
Awards Dot Com (1-800-4-Awards)  http://www.awards.com/index.asp 
Myron Publishing http://www.myron.com (210-843-6796) Calendars w/name or logo, gifts, pens, etc. 
Comda, The Calendar People http://www.comda.com (1-800-387-7702)
Best Impressions http://www.bestimpressions.com (1-800-635-2378) Promotional products
1-800-Postcards  http://www.1800postcards.com (Claim to have "Lowest postcard prices in the US")
Amersterdam http://www.amsterdamprinting.com (1-800-833-6231) Full line of marketing products